“We started this dream from our home in Auckland, New Zealand and hoped it would succeed,” Erica said. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. While Kim created the wine, Erica managed the business. The pair broke the conventions of the wine world at the time and began a ‘virtual winery’, buying grapes from contract growers in the Marlborough region and making wine in other people’s wineries. It’s a brand steeped in resilience and that is what we are celebrating as it’s something we can all identify with.” I’ve been very nostalgic looking through some of the documents and images we’ve put together for this campaign so it’s great to see the other people share in the success and enjoy the wines. “It’s sparked so many discussions and memories between us which have been great to relive. “Personally, it’s been so great for Kim and to stop and reflect what has been achieved,” Erica (above) tells Drinks Digest. The brand is currently marking its 25th birthday with a series of global celebrations, while the Crawfords have been raising a glass to the incredible memories they’ve created along the way. Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business that’s become one of the most renowned producers of Sauvignon Blanc in the world.
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